YouTube Ads for a Thailand property channel: 7,798 subscriptions at $0.14
Content for people considering property investment abroad or planning to relocate.
Maxim Makarov is a real estate agent and content creator working in the Thailand property market. He runs his own YouTube channel, sharing on-the-ground reviews of residential developments, explaining how foreigners can buy property and showing what life in Thailand is really like.
Main objective
Promote YouTube videos to attract new subscribers, increase views and build awareness of the real estate agent’s brand among Russian-speaking and international audiences interested in property in Thailand.
The goal was to develop a systematic promotion strategy that would attract a relevant audience with genuine interest, rather than simply inflate view counts, and could potentially become future clients.
Keyword research and campaign setup
- Thailand real estate;
- buy property in Thailand;
- buy an apartment in Thailand.
Based on these queries, we launched 3 YouTube campaigns, each with unique headlines built around its value proposition and video formats: short videos for Shorts and standard videos for In-Stream.
Results in the first 2 weeks: impressions — 9 836, clicks — 42, subscribers — 4 (CPS $37).
Campaign optimisation
- paused Discovery and Gmail formats;
- segmented key search queries;
- added age targeting (25+ and 35+);
- separated video formats: long videos ran only in the YouTube feed, while short videos ran in Shorts and In-Stream;
- strengthened audiences interested in real estate.
Results after optimisation: impressions — 390 663, clicks — 1 141, subscribers — 759 (CPS $0,24).
Videos promoted on YouTube
Google Ads campaign results
Results in numbers
1 064$
Ad spend
7798
Subscriptions
$0,14
Cost per subscriber
1166
Leads from subsequent views
Conclusion
We successfully launched and optimised YouTube advertising campaigns, delivering significant results.
The work included testing different video creatives, optimising campaigns, improving ad conversion and promoting the YouTube channel.
Key results included:
- The cost per subscriber fell from $37 to $0,14, substantially improving advertising efficiency.
We continue to scale the campaigns and promote the channel, while testing additional approaches to find the most effective combinations.
Next steps
We plan to discuss and implement new hypotheses and opportunities for scaling.
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