Kupinni: attracting premium renovation clients in Madrid

Optimising advertising campaigns for Kupinni

Kupinni specialises in premium renovations in Madrid. Its projects start at €50 000, so campaigns needed to reach an affluent audience. Advertising targeted both Spanish-speaking and Russian-speaking residents.

Generate qualified leads interested in premium renovation.
Reach affluent clients living in Madrid’s most prestigious districts.

Geographic targeting

Campaigns targeted Madrid’s prestigious districts to reach prospective clients with higher incomes.

Creatives and offers

We tested static images of completed interiors, before-and-after photos, renovation process images and before-and-after videos. The client preferred not to appear on camera, so videos focused on the properties. Voice-over and subtitles improved results. All creatives offered a free renovation estimate. Since the client had few original photos and videos, we used stock and AI-generated materials.

Challenges and solutions

Challenge: The initial before-and-after and static creatives generated too many unqualified leads and blended in with competitors. A quiz test did not improve lead quality.

Solution: We tested native-style creatives using AI voice-over and subtitles, built from Pinterest footage showing an apartment tour from a site manager’s perspective.

Ad creatives (Russian and Spanish)

Results in numbers

€1874

Total ad spend

Total leads

Qualified leads

€187

Cost per qualified lead

Before and after

Before: The company had not run targeted ads and received no enquiries for premium renovations through Facebook.
After: Campaigns generated 10 qualified enquiries for premium renovations at €187 per qualified lead.

Key takeaways

The new approach improved campaign performance.

Native-style creatives with AI voice-over and subtitles significantly improved results.
Voice-over and subtitles increased engagement and made the offer easier to understand, helping attract more qualified leads.