Google Ads for company registration in Czechia: 32 leads
Target market: Czechia and selected European countries.
A company providing legal and business services in Czechia: sole trader registration, bank accounts, registered office services, guarantor services and more for Russian-speaking customers.
Project objective
Main objective
Launch and optimise Google Ads campaigns to attract relevant customers.
Main goals:
- ensure a steady flow of leads;
- test languages and ad formats;
- keep the cost per enquiry within an acceptable range on a limited budget.
Developing the strategy and account structure
Launching campaigns and testing languages
Selecting keywords
We then tested keywords in other languages:
- “how to open a company in Czechia” (Ukrainian)
- “opening a company in Czechia” (Ukrainian)
- “open a bank account in Czechia” (Russian)
- “ready-made business” (Ukrainian)
Testing ad formats
We tested different ad formats and bidding strategies, which helped us identify the most effective ways to attract relevant customers.
We also optimised the landing pages and improved the connection between the campaigns and analytics to measure results more accurately.
Google Ads campaign results
Results in numbers
118 000
Total advertising budget in CZK
32
Number of leads
3,700
Cost per lead in CZK
Conclusions
Working with ALAR CZ, a provider of comprehensive business registration and support services in Czechia, we developed and implemented a strategy for launching and optimising Google Ads campaigns. The main focus was on building a relevant account structure, selecting keywords and setting up audience segments.
We tested different ad formats and bidding strategies to identify the most effective ways to attract relevant customers. We also optimised landing pages and improved the connection between campaigns and analytics to measure results more accurately.
Our work established a systematic approach to campaign management and laid the groundwork for further scaling. The next steps are to expand reach, test new audiences and improve advertising efficiency through ongoing optimisation and data analysis.
Next steps
Our work established a systematic approach to campaign management and laid the groundwork for further scaling.
The next steps are to expand reach, test new audiences and improve advertising efficiency through ongoing optimisation and data analysis.
We will also test expansion to other marketing platforms, including Microsoft Ads and Sklik.
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