BCN Portal: 53 premium renovation leads in Barcelona
Optimising Meta Ads campaigns for BCN Portal
BCN Portal specialises in premium renovations in Barcelona. Its projects start at €50 000, so campaigns needed to reach clients with the means to invest. Advertising targeted Spanish-speaking prospects and Russian-speaking residents of Barcelona and nearby areas.
Campaign objectives
- Test Meta Ads for 3 months as a source of premium renovation leads.
- Reach affluent audiences in Barcelona’s prestigious districts.
- Close 1 client from advertising during the test period to cover the ad investment.
Geographic targeting
Ads focused on Barcelona’s prestigious districts to reach people able to commission premium renovations.
Creatives and offers
We used static images and videos showing renovation tours and before-and-after results. Every creative offered a free renovation estimate. Because original photo and video materials were limited, we mainly used content found online.
Analysis and optimisation
Early campaign analysis showed that renovation tours and before-and-after creatives performed best. We increased investment in these formats, which improved results.
Creative formats and performance
Creative formats:
- Renovation tours and before-and-after videos delivered the strongest audience response.
- Static creatives were less effective than video.
Performance:
- Videos generated lower qualified-lead costs and higher-quality leads.
Ad creatives
Campaign results
Results in numbers
€1261
Total ad spend
53
Total leads
€23,7
Cost per lead
28
Qualified leads
Before and after
- Before: The company had no enquiries for premium renovations and did not use advertising to attract clients.
- After: Campaigns generated 28 qualified enquiries for premium renovations at €45.5 per 1 qualified lead.
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