Meta Ads for legal services in Czechia: 144 leads at €26
GEO: Czechia and selected European countries.
A company providing legal and business services in Czechia to Russian-speaking customers, including sole-trader registration, bank accounts, registered addresses and guarantor services.
Main objective
Build a steady flow of traffic for the client. From the full range of services on offer, we needed to identify those that mattered most to the audience and find people who would need some of the client’s more specialised services.
Finding effective service and campaign combinations
Broad targeting across several services produced the best results. At this stage, we generated 15 leads at €34,55 each.
Reducing cost per lead
We then focused on reducing CPL. We introduced an updated lead form with a clearer explanation of the offer, shifted budget towards better-performing campaigns and added conversational video creatives. The result: 35 leads at €19,28 each.
Introducing Reels and preparing the profile
Video creatives performed well, so we decided to make Reels a regular part of the client’s Instagram profile. We prepared the profile for incoming traffic, and the client began posting videos regularly with useful information on Czech law, rules for business owners and practical advice.
This supported both promotion and the client’s expert positioning.
Connecting a CRM for analytics
Lead generation and follower growth
Over 2 months, promoting Reels generated 510 followers and many qualified enquiries about different services. For lead generation, we narrowed the funnel to three priority services and generated 39 leads at €25,29 each.
Testing a new service
Ad creatives
Results of the Meta Ads campaigns
Results in numbers
3 835,63€
Total ad spend
144
Number of leads
26,64€
Cost per lead
Conclusion
After we started working together, the client noted that Meta ads were effective. Deals were closed, monthly budgets increased, and the profile attracted people who had already enquired or might do so in future.
With a broader range of services, the client could close more deals. Unusual enquiries often came in, and the client referred them to other specialists.
Next steps
Test interest in starting a business in Czechia among audiences in other European countries. So far, selected services have been tested in France, Belgium and the Netherlands.
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