Murmur Laser Studio in Prague: 1,628 laser hair removal enquiries
1,628 laser hair removal enquiries over 12 months
Comprehensive promotion for a laser hair removal studio in Prague
About the project
The salon is in the city centre, so we could reach customers from across Prague.
The main challenge was above-average pricing. We needed to target customers with higher purchasing power and exclude people who were unlikely to afford the services.
Target audience — Russian- and Czech-speaking people in Prague, primarily women aged 23–45.
The main objective was to grow the Czech-speaking customer base. More than 80% of visitors were Russian speakers, a relatively narrow audience that left little room to scale.
Website and social links —
https://www.instagram.com/murmurlaserstudio/
https://ru.murmurlaserstudio.com/
Scope agreed
At the start, we agreed on a comprehensive task:
– Prepare the profile and publish Stories actively so prospective clients could understand the offer, follow the account and continue learning from useful content;
– Attract new profile visitors through targeted ads;
– Generate quick enquiries with a quiz landing page to fill appointment slots and recoup the ad investment in the first month.
Objectives, tasks and KPIs
Test-period objectives:
- Test two destinations — a quiz landing page and the Instagram profile — and identify which converted best before directing future traffic there.
- No KPI had been set because the niche was new to us, and the client had never advertised in search or social media.
We needed initial enquiries during the test to assess their quality and estimate future volume.
Objectives from month two onward:
- Attract at least 100 prospective customers through the profile and quiz landing page on a small budget of CZK 1,500 (€57.6).
- Grow the profile by at least 50 followers per month using €10 in ad spend.
Selected ad formats and offers, identified competitive advantages and landing pages
Preparing the Instagram profile
– Rewrote the bio so prospective customers could understand the offer immediately;
– Redesigned Highlights with a consistent style that matched the brand positioning;
– Published 9 feed posts explaining the procedure and addressing common objections.
Preparing the quiz landing page
– Refined conversion-focused offers and headlines to encourage more visitors to complete the page and submit their contact details;
– Created a question sequence so managers could follow up knowing each person’s preferences and skin characteristics;
– Integrated lead delivery to Telegram and email so the team could respond quickly to pricing enquiries before people lost interest.
What it looked like (swipe through the carousel)
Results of the Facebook Ads campaign
Client testimonial
«We have been working with the team for more than a year. At first, I never imagined social media could bring in so many enquiries. We are growing fast — thank you!»
Results
- +1,000 followers on Instagram.
- 92 new clients who visited the salon at least 1 time.
- A fully developed Instagram profile that now brings in 2–3 new clients a week consistently.
- A steady flow of quiz landing page enquiries at €0.60 per 1 enquiry.
- Total ad spend was CZK 38,000, including CZK 12,929 on the quiz landing page.
- 1,628 laser hair removal enquiries came through the quiz landing page.
The results showed that attracting prospective hair removal clients can be inexpensive. With less than CZK 50,000 in ad spend, we brought a strong flow of customers to the salon.
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