Livrichy Dubai property: 903 leads at $23 each

We began promoting Dubai property with broad tests of audiences and offers.

We launched campaigns simultaneously in several countries using different creatives and landing pages.

Early findings:

• Broad audiences produced a high cost per lead.
• Some offers did not interest the target audience.
• Clicks were inexpensive, but conversion remained low.

The test results gave us a starting point for analysis and for splitting campaigns into more focused groups.

We segmented countries by lead cost and quality and created a priority list:

Actions: We switched off countries with expensive leads and grouped markets into Tier 1 (Italy, Monaco, the Netherlands, Spain, Sweden, Switzerland, Denmark, Belgium, Austria, Portugal, Cyprus, France and Germany) and Tier 2 (Luxembourg, Czechia, Romania, Malta, Liechtenstein, Greece and Poland) for scaling.

We tested two main formats:

• Static: banners featuring apartments, prices and logos;
• Video: brokers on camera, apartment tours and short teasers.

Hypotheses: live broker videos could build trust, while offers with a clear extra benefit (bonuses, discounts or purchase terms) could raise click-through rates.

Best combinations: a broker video asking “How can you buy property in Dubai with cryptocurrency?” and a banner highlighting “Buy an apartment in Dubai with an 8–15% annual yield”.

Among dozens of tested offers, these unconventional messages performed best:

Top offers:

• “Invest in Dubai: 0% instalments + rental income”
• “Property from $150,000 with the option to obtain residency”
• “Buy at 80% of the price — exclusive terms from the developer”
• “Pay in cryptocurrency: USDT, BTC or ETH accepted”
• “Get a Golden Visa when you buy property from $200,000”

Less effective: “Apartment catalogue” (low CTR and high CPL) and “Property for living in Dubai” (too broad).

We tested 2 main approaches:

1. A catalogue landing page with many properties;
2. A Meta lead form followed by a thank-you page with a booking option.

Findings:

• The catalogue took longer to load but produced higher-quality leads.
• Meta lead forms cost less but converted fewer leads into sales.

After identifying effective combinations, we began scaling:

• Launched campaigns in more focused locations;
• Increased budgets for offers that worked;
• Separated campaigns by creative format.

We also introduced a regular creative cycle: filming new broker videos 2 times a month and producing new banners every week.

Our tests established a steady flow of leads, at times reaching 21 per day at up to $18 each. The winning combinations give us a basis for reducing lead costs further and scaling campaigns.

Key findings:

• People respond better to offers with a specific benefit than general descriptions like “live by the sea”.
• Live videos with brokers build more trust than stock videos or banners.
• Offers featuring cryptocurrency, visas and discounts produced top results.
• Lead forms are useful for volume, but less effective for lead quality.
• Scaling requires a steady supply of unique content, especially video.

We plan to continue with the strategy that has proved effective:

• Keep countries in Tier 1 and Tier 2 groups, compare their performance and switch off weaker creatives based on early results.
• Lead with purchase terms that stand out from competing offers and break through banner blindness.
• Focus on video creatives, which generated most of the leads during the campaign.

This approach should support steady results and further scaling as budgets increase.