Colizeum case study: 1,063 customers at €10.9 for a Madrid cyber arena
A cyber arena from the popular Colizeum franchise in Madrid, Spain.
Project objective
Main objective
The client uses Meta as its main platform for communicating with its audience and also as an additional conversion page.
We had two parallel objectives:
1. Inform customers and followers about new promotions and offers.
2. Attract new customers from a cold audience.
We also helped the client create content for its profile and come up with new engaging promotions. In addition, we audited the club administrators’ conversations to improve conversion.
Developing and testing promotions
Since the club’s marketing relies on regular promotions, we agreed with the client on a set of offers to attract new customers and retain existing ones: “Bring a friend,” “Celebrate your birthday at the club,” “A drink and snack on us,” discounts for “off-peak hours” and other offers.
Enquiry-generation strategies
This approach performed better: it generated 20 comments from people who were actually interested.
WhatsApp and Instagram campaigns
We received 337 visits, but because Google Ads was running to the same number at the same time, we could not determine the exact number of enquiries.
We later decided to direct all traffic to the club’s Instagram page, where its contact details and a link to the website were available.
Creating content and creatives
Improving enquiry handling
Working with national audiences
Adapting the strategy for the holiday season
Advertising creatives
Results of the Meta Ads campaigns
Results in numbers
€11 588
Total advertising budget across Google and Meta
36 125
New followers
1063
New customers
10,9€
Cost per customer who visited the venue
Conclusion
Our work with Colizeum goes far beyond standard case studies. The agency has also been involved in generating new ideas for the club’s marketing and brand image.
We have done extensive social media management work, creating content and developing communication scripts to improve conversion. This sector benefits from a creative approach to developing advertising concepts.
Next steps
For the next season, when people return from holiday and a new academic year begins, we will develop new promotions and events to attract and, above all, retain customers.
One priority is to hold regular tournaments across different esports disciplines. We will also work on positioning the club as a place where players can train as a team and where new esports stars can grow.
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