Bristol Contractors: 710 boiler installation leads and 30 sales
Meta Ads lead generation for boiler installation in Bristol
Meta Ads lead generation for boiler installation in Bristol, England.
Main objective
The campaigns aimed to generate leads for no more than $9 each. With an average product price of £1,600 (€1,931), fast and effective follow-up was essential to convert leads into sales.
Choosing campaign objectives and strategy
We selected the Lead Generation objective to collect enquiries quickly without relying on a website or social media presence. At the start, the only information available was the product itself.
Campaign structure
We split campaigns into two ad sets: one with interests and one broad. The broad ad set performed best, generating more leads at a lower cost per qualified enquiry.
Lead form
We added an extra confirmation step before form submission, which helped improve lead quality.
Creatives and offers
- We used static creatives with clear offers.
- Ads showed the monthly instalment and stated that financing was interest-free.
- We displayed the product price so prospects could calculate monthly payments for themselves.
Best-performing creative
The creative featuring a boiler priced at £1,750 (€2,112) performed best.
Ad creatives
Meta Ads campaign results
Results over the full partnership
$5538
Total ad spend
710
Total leads
$7,8
Cost per lead
30
Sales in 3 months
Before and after
Before: The client had no marketing experience, sales were 0 and there were no other acquisition channels. After: Bristol Contractors received a steady flow of leads at $7.80, below the $10 KPI. The company averaged 3 boiler installation orders per week. With a weekly budget of £300–350 (€362–422), each order cost £105 (€127). The average product price was £1,600 (€1,931).
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